You know what winds me up periodically? Well a lot of things obviously BUT RIGHT NOW it is things that are marketed specifically at woman. My prime example of this is Special K which is a really tasty cereal but all the adverts are aimed at woman and specifically women trying to lose weight? Why the hell is that? Is your cereal to damn good for me Kellogg's? Honestly a lot of mornings I could really go for a bowl of Special K but I know that it will forever be denied to me.
The really odd thing about this as well is that I know plenty of guys who like Special K but whenever I do this rant round a girl they say they don't actual like Special K. So what is Kellogg's idea here? They are obviously targeting the wrong audience! Apparently Special K also used to be advertised as a cereal for working men so I really question what went wrong there.
Of course this doesn't end with cereal. I personally like Bounty bars (I love dessicated coconut) but I can't eat that because it's the woman's chocolate bar! I mean you've seen the adverts with the woman on the island and the muscley yet strangely effeminate man? How am I supposed to buy a chocolate bar if the image that nestle or whoever has driven into our minds when we see it is a hunky man?
The other one is shower gel. I buy Imperial Leather shower gel because, purely based of the name, it is the manliest shower gel you could buy, but they also have different varieties beyond the standard manly one. Sometimes I consider whether it would be nice to try Icelandic Spa style shower gel yet I know it is not an option because fancy smelling things are reserved for women and, as Arnold Schwarzenegger would say, girly men.
So there you go. Perhaps I am just insecure or maybe, in fact far more likely, society is once again wrong and they should stop marketing things towards specific groups of people and instead let everyone buy nice things.
Anyway I'm going to eat a steak now.
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Surely if plenty of guys already like Special K, then women are exactly the audience they should pander to for the extra custom? :P
ReplyDeleteJust sounds you're an economic girly man.
Well Crunchy Nut used to lean more towards the fairer sex in terms of advertising until recently.
ReplyDeleteAdmittedly; while today is comparatively more culturally diverse/lax than the old days (Oh I dunno... Say... the 70s? ;p) you pretty much are a puffter if you're spotted eating a Bounty with hair smelling of Tutti Frutti. Shame, because coconut is nice - Be it in your snack or in your hair...
Wait another 30 years maybe?